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Business blog Write for Us – A Business Blog (b-blog) is a blog of informal online articles posted on a company’s internal communication system (intranet) or the Internet for the public. Business blogs use a more personal tone than corporate websites and are used primarily for public relations. A business blog can also be referred to as a business blog or weblog.

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An internal company blog typically uses RSS feeds to deliver content to employees. Interior blogs are often used to promote employee participation and discussion, foster a sense of community, and drive communication between the different layers of a company.

Business blogs can offer insight into the inner workings of a business that might not be found on your website. Whether external or internal, business blogs are integral to the business world.

Why Should I Have A Business Blog?

Why Should I Have A Business Blog_Suppose your website is both a marketing tool and a marketing asset. You want as several people as possible to see your site. The most common way to find a website is to use a search engine. So you need your website to rank as high as possible for relevant searches. The more valuable a site’s content, the better its ranking will be.

Other factors are at play, particularly SEO keywords and phrases to help people find you. When people search for a term, such as “How to start a CBD business”, we hope they find an informative blog that can generate leads. But the outrageous thing about a business blog is that every time you, or a guest writer, start a blog, you’re adding a great page to your website.

However, it is not just about displaying your blog on your website or generating search traffic. If you produce informative and engaging articles, you’ll also find that other sites may choose to link to them, expanding your reach without the extra effort. And if readers like a particular blog post, they can share it on social media, further expanding that reach.

How to Write A Great Business Blog

There is additional to consider when writing content for a business blog than writing a “simple” magazine article. It would help if you did several things to make your blog attractive and work for you as a marketing tool.

Word and Phrases

Before you start writing, list words and phrases people often search for related to your topic. So, for example, if you were writing about the benefits of a VoIP phone service, you might want to use keywords like; VoIP, Internet phone, VoIP phone system, Business VoIP, etc.


You want any blog to match what it provides or offers. If your company sells management and marketing software, you’ll want any material directly or indirectly related. If you’re selling Trello alternatives, ensure the related blog posts are in the correct category. And you want to identify relevant subcategories within your blog section.


A text-only blog won’t hold your reader’s attention for long. A good blog needs a certain amount of visual stimuli, usually one graphic every 300 words on average. Some of these images may be decorative but always try to include some informative ones: infographics, charts and even videos.

Keep It Cool

Keep your content fresh and up-to-date, especially with your most popular articles. If someone is looking for information on a particular topic, like cold calling scripts, it’s unlikely they’d want to read something from five years ago. Much of what you wrote in 2016 may not be relevant now with technology and the ways we work constantly changing.


Never assume that all of your readers are accessing your blog via a laptop or desktop computer. More than 55% of global Internet traffic now happens through a mobile device. That’s a vast potential audience loss if your blog and site aren’t optimized for mobile users. Make sure your blog is accessible to anyone using any device. A good A/B test is an effective way to achieve this.

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