What are Social Media Channels? – Importance, Strategy, Tips, and More
What are Social Media Channels?
Social Media Channels – The digital age has presented businesses with increasing online marketing opportunities on social media podia. These days, there is a public media channel designed for just about everybody. Although social sites initially began as a way to connect people with family and friends, social media channels have also made it possible to network more efficiently and get your business in front of a larger audience.
Importance of Social Media Channels
71% of the population uses one or another social network daily. and 88 % of consumers say they are likely to buy a brand after reading reviews from others on social media. Social networks are the favourite communication channel to leave feedback and ratings on products compared to an email or company website. With each of these arguments, we can see the importance of social networks today and the impact that is present in they can have on a company.
Why appear on Social Networks?
There are three significant benefits that social networks can bring to companies by using them as a business communication channel:
Improve Brand Image
Establishing a profile on a social network can improve the company image, publicizing and spreading the brand to potential customers. This creates greater visibility for the company by offering the possibility of disseminating the content created to a large audience. Allowing you to transmit trust, launch new products and quickly generate conversation through your customers’ favourite communication channel.
Once you have caught the attention of a potential customer, you can take them from their profile on the social network to your website to discover all your products and finally buy some of them. With this, what is achieved is to socialize the purchase process. By starting through their favourite communication channel, consumers are much more receptive to completing the purchase and not leaving the cart halfway.
Increase Web Traffic
In general, it is the main objective that every company seeks through its digital marketing strategy. Driving traffic from social networks to the website can be achieved by generating the content and increasing the number of followers and participation.
The First Steps
Still don’t know where to start? The first thing is to know which social networks best suits your brand image and which audience is your main objective. Depending on which social network you select, the content and how you promote yourself will change to fit the platform and what consumers expect to see on it. Some of the best social networks to start with are:
It is the most popular social network, with more than 2 billion people using it every month. And the figures are not only impressive from the point of view of consumers, in 2020, but a total of 80 million SMEs also had a Facebook page, and 10 million used the paid advertising platform on Facebook to promote themselves.
An excellent example of a Facebook business page is our own 3CX Facebook profile. Don’t miss out and look at our content and the community we’ve created.
It is the 2nd most popular social media channel after Facebook and the second largest search engine after Google. YouTube can be considered a social media platform focused on video sharing, making it one of the best ways to reach a large audience by creating videos, such as webinars, tutorials, or promotional videos of your products.
Crafting Your Social Media Channel Strategy
The first step in creating a solid social media channel strategy is to determine where your target audience spends the most time online. This comes down to understanding who your target audience is. You can solve this by creating a buyer persona of your ideal customer. Ask the following questions:
- How old are they?
- Where do they live?
- What is your profession?
- What is your average income?
These simple inquiries can go a long way in defining where you will find this audience online. For example, younger consumers tend to use Snapchat and Instagram. On the other hand, people in the corporate workforce may be more inclined to use LinkedIn.
Gather as much detailed information about your target audience as possible to determine which social media accounts you should focus on.
The Best Social Media Accounts for your Brand
Once you’ve finished these first steps in creating a social media channel strategy, it’s time to choose your platforms. Top social media channels for businesses include Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and Snapchat. Let’s take a closer look at the three most popular.
Facebook: Possibly the most recognizable social media platform on the list, Facebook can be a gold mine for businesses. With more than 1.5 million users, Facebook offers access to the world’s largest online community. As of April 2019, a Statista report found that 10% of globally active Facebook users were female between 18 and 24, with the largest demographic group being male users between the ages of 25 and 34.
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Ending the Best Business Social Media Accounts
Although there are multiple podiums that you can incorporate into your social media canal strategy, choosing the unsurpassed social media channels for your business is key to optimizing your brand’s digital advertising plan. Use the steps above to decide on the best business social media accounts to leverage your business and set yourself up for success in 2020!
One of the many benefits of SharpSpring Communal is being able to post to your social media channels with one easy-to-use platform. For example, you can create and timetable posts on LinkedIn, Facebook, and Twitter and see how users engage with your brand through your social listening feature. Your social media channel strategy can pack a powerful blow and increase your bottom line by leveraging social media advertising combined with marketing mechanization.
Why are Social Media Channels Important in the Company?
Social networks are an extraordinary channel of communication. Social networks are one more tool to improve and increase communication between the seller and buyer (merchant/company and customer). It is essential to respond to requests and messages from our clients promptly.
Not all social networks work for all brands or for all the services that a company can offer. To identify what type of social presence you need on the web, you must first know what kind of content the company handles. And also, if it is a news portal in which the type of communication with the public is textual.
It will be of little use to have a presence on Pinterest, a social network based exclusively on images. And also, on the contrary, if the company is focused on the sale of products, let’s say, clothes and accessories. An account on Instagram, Facebook, and Pinterest will surely be beneficial.
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Social Networks: What Channels should you Use?
Social networks like Instagram and the keys to success. And also, it is no longer enough to have only and exclusively a physical presence; you need to make yourself known in the online world, and who is not there does not exist. And also, it is only necessary to analyze your behavior as a user. Indeed every day, you meet new companies. And you know them because they have acquired certain visibility within social channels.
As an advertising agency in Malaga, we know that for a project to have a good origin, development, and continuity over time. And also, the target of each channel must be deeply analyzed, narrowing down very well those profiles in which your company has to be, or yes. For this reason, you must put yourself. And also, in the hands of our experts in online marketing and social networks. Who will approach your project by carefully choosing the channel in which you need to have a presence?
How to determine the proper channels for your business
- Create a goal
- Select the platforms that fit your goal for using social media. For example, you might want:
- Increase recognition and reach new audiences.
- Interact with customers.
- Increase sales.
- Offer customer service.
Or a combination of all these options. No matter your specific goal, you’ll need to figure out the right channel to achieve it.
Tips for choosing the Best Customer Service Channels
If you assume that your customers use Facebook or Twitter because they are the most popular networks, you could be wrong. Therefore it is essential to know what network they use or where they spend more time. You can survey to investigate this data and focus your work there; I assure you that you could have some surprises.
Another critical point is to monitor our followers; to know their needs do not forget that the problem of one can be the problem of many others. You can also get good ideas to solve what ails them and collect phrases. And also, that helps you launch a marketing campaign or recommendations to improve products or services.
Does your company use social networks within customer service channels? This would be an issue related to a company’s strategy. And also, it is not the same to have an account on networks like Twitter or Facebook to use this type of channel to serve customers. And also, it’s regardless of whether they are small or large businesses.
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