What is Marketing?

Marketing Important Commercialization and Agricultural Marketing, Cs. Social, Agricultural Economics, Agricultural Management, Production, Plant Production throughout this article, we will explain the importance of marketing, mainly in the agri-food sector. We will analyze the significance of this process from four perspectives: national, farmer, product, and consumer.

Importance of Marketing

Importance of Marketing

The importance of proper marketing can be considered by the national economy, the farmer, the product, and the consumer.

The Importance of Marketing at the National Level

At the national level, as societies and countries evolve, there is a shift of population from the countryside to towns and cities: The people of developing countries are growing, typically at a rate of 3% per year. However, on average, urban populations are increasing at a rate of about 4% per year.

Subsistence agriculture (providing barely enough food for the farmer and his immediate family) will lose importance. Although there will be proportionally fewer farmers, their role will be even more critical because they will have to feed the growing urban populations. Therefore, the agricultural producer will have to specialize and expand his knowledge to produce more food.

The IM from the Perspective of the Producer

From the farmers’ point of view, the least favoured are those working on small farms. Those farmers will find that they cannot generate enough income from their small plots to support themselves and their families if they grow only traditional crops such as wheat and rice. In addition, it will difficult for them to compete with the products of large mechanized farms (You might interest in: What is marketing? ).

Marketing and Sales Important

Thanks to sales increase profits and help large companies, attack different areas such as feelings, health, and the economy, using advertisements, commercials, spots, and flyers as tools.

How Important is the Marketing Process?

It is a critical factor for a business to sustain and grow. Yet, at the same time, it is the weak point of all entrepreneurs. It is a set of functions developed from the time the product leaves the establishment of a producer until it reaches the consumer.

We will analyze the importance of this process from four perspectives: national, farmer, product, and consumer. The importance of proper can consider by the national economy, the farmer, the product, and the consumer.

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What is Marketing and its Scope and Importance?

It is concerned with what customers want and should guide what produce and offer. Possession utility means obtaining a product and having the right to use or consume it. Place utility means having the effect where the customer wants it.

What is the Goal of Marketing?

What is the Goal of Marketing?

In marketing, the goal is to obtain and retain a customer and make existing buyers prefer to do business with the company in question and not with competitors.

How is Marketing Done?

Marketing is based on all the techniques and decisions focused on selling a product on the market, on achieving the best possible results. … Only then will they be able to decide what the price is, the form of distribution, and the promotion that should be carried out, to obtain the stated objectives.21 Feb 2018

What are Marketing Actions?

Marketing strategies, also known as marketing strategies, consist of structure and thoroughly planned actions that are carried out to achieve specific objectives related such as introducing a new product, increasing sales, or completing.

How did Marketing Originate?

Commercialization originated due to the need the human being had to make exchanges of all the surplus of his production for other products, merchandise, goods, or services to complete his requirements to survive and have well-being.

What is the Commercial and Marketing Area?

The commercial area must be in charge of the analysis and study of the market, the competition, and the consumers to know what is best to sell the product. Only then will they be able to decide what the price is, the form of distribution, and the promotion that must carry out to obtain state objectives.

What are the Characteristics of Marketing?

It is a set of actions focus on improving the conditions of sale of a product or brand to increase the benefits achieve within the market. This process comprises four fundamental elements: product, price, place, and promotion (the 4 P’s of marketing).

What are Marketing Strategies?

These are actions to achieve specific objectives, such as launching a new product or increasing participation or sales.

To determine which actions or strategies suit us, we must consider the company’s capacity, resources, or objectives. Still, it is also essential to know the target or target audience well. The reason is simple since, ultimately, aims to satisfy the needs and desires of consumers and customers.

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Types of Marketing Strategies

Types of Marketing Strategies

Its strategies usually divide into four types. Those related to the product affect price, distribution strategies, and communication strategies. It is known as the 4 p of business since they are the fundamental pillars that we must work on.

Product Strategies

Once the related product service describes, the product strategies reflect the actions develop over a particular time concerning said product or service.

In this sense, it will include one more benefit or service add and how it will carry out. It will have to decide whether or not to work with a pilot product or whether to launch it first on a small scale and then launch on a larger scale. Do you think of a unique product in the product range that will expand in the future?

Pricing Strategies

Before setting a price for a specific product or service. It is necessary to analyze those elements that must take into account when selecting it. Specifically, both variable costs, link to production, and fixed costs must consider. The reason is that a company is for-profit. Therefore, to continue in the market.


Marketing, at any level and in any circumstance, is impossible without in-depth, or at least adequate. Knowledge of the market, both in terms of potential and actual customers. Of the organization’s products or services and customers’ behaviour. Competitors and, fundamentally, the indicators that determine the organization’s positioning in said market.