Dwell Time Definition

Dwell time is considered by many SEO professionals to be an important ranking factor. Whether it is or not, we know it gives insight into the user experience of your website. Therefore, it is certainly something that you want to consider in search engine optimization. Here’s a quick guide on dwell time and how you can increase it to improve your SEO.

The residence time is the time that passes from when a user enters a search result until he returns to the SERP.

Someone goes into Google to search for Chinese restaurants in their city. He clicks on the first organic result, looks around a bit, and isn’t convinced by what he sees. So after 2 minutes and 36 seconds, go back to the results page to continue searching. Well, that’s exactly how long you spend on that website you’ve visited.

A Brief History of Dwell Time

When I look up the definition of “dwell,” I get the following information:

Inhabit: VERB to live in or in a specified place. (dwell in/on)

think, talk, or write at length about (a particular topic, especially one that is a source of unhappiness, anxiety, or dissatisfaction).

Synonyms: delay more · reflect on · reflect on · meditate on · meditate on


A slight regular pause in the movement of a machine.

We will focus more on the synonym side and amend the concept to the phrase dwell time for our purposes.

You’ve most likely heard this phrase before, as I’ve been talking about it since I ran Bing Webmaster Tools. I first mentioned it in a post about creating quality content.

Introduction to Dwell Time

Dwell time is the time search engine users spend on your website before returning to the search engine results pages (SERPs). After searching, a user can find your website and click on it. If your website does not meet their needs, the user may return to the SERPs. Dwell time refers to how long the user stayed on her website.

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Difference between Dwell Time, Bounce Rate, and Time on Page

Difference between Dwell Time, Bounce Rate, and Time on Page

It’s easy to confuse dwell time with these other two metrics. But it is essential not to assume that they are equivalent because, in reality, they refer to different concepts:

Dwell time: refers to how long it takes when a user enters a SERP result until they return to it.

Time on Page: This is how long a person is on a page before going somewhere else, anywhere, even to another page in the exact location.

Bounce Rate: When a caller visits a single page of a website and leaves it, it is a single-page session. The recoil rate is the percentage of single-page meetings on a website.

What is the pogo stick?

Little-sticking refers to the number of times a user arrives at a page from the SERP, navigates through it, and returns to Google search fallouts to reach other websites.

It is important not to confuse it with the bounce rate since the latter is not always a hostile gesture. For example, somebody may leave a page to chequered their email. Now, if you do it to get back to the results page, it is pogo-sticking, which is more worrying.

Is Dwell Time a Ranking Factor?

Experts believe dwell time is essential in Google ranking, but the search engine has not commented on this issue. The dwell time does not appear as a metric in the Google Analytics panel.

But although Google has not published anything about it, Nick Frost, the director of Google Brain, gave a clue in 2017. At a conference, he made a statement from which many SEOs deduced that dwell time is a factor. Of classification and that as such, it had to be improved.

How to Calculate Dwell Time?

It does not appear in Google Analytics probably suggests that it cannot be easily measured. But there is good news: a solution comes from the same tool, using its “Average Session Duration” metric.

All you consume to do is follow the following path in Google Analytics:

Behavior > Site Gratified > Landing Pages > New Segment > Organic Traffic.

There you will see the “Average Session Duration” metric.

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How to Increase Dwell Time

How to Increase Dwell Time

Now that you know what dwell time incomes are and how to measure them, you may be questioning what you can do to make this element work in your favour. Take note of these tips:

Dwell Time Optimization

Focus 100% on the user experience

Google is obsessed with making the reader feel comfortable on the web, possibly on websites, so there is no choice but to think like the search engine. How is this achieved? Let’s see it:

  • With a good page layout containing a logical structure of titles and subtitles.
  • I create easy-to-read content with lists, paragraphs, bullet points, etc.
  • We are maintaining an adequate charging time.
  • I was taxing that the site is compatible with all major browsers.
  • Making it easy for users to find what they are beholding for on the page.
  • Have clean code and valid markup.
  • We are optimizing for mobile devices.
  • Make excellent and extensive content

Logically, the more users have to see your website, the more time they will spend on it. But of course, for this, the material has to be good. Hence the importance of creating quality texts with a

What is Not Dwell Time?

The Residence Time is Not:

The dwell time is not the bounce rate (also known as the bounce rate). A bounce is when someone clicks on your link, views a single page of it, and immediately leaves. The bounce rate is intended by dividing the number of bounces by the total visits to your website.

It is not the average time a user spends on your website. Each visit has its own dwell time; averaging a user’s time on your page is not an indicator.

It is not the click-through rate – as we said, we are not only interested in people clicking on our link, we want them to spend as much time as possible on our page.

Another critical point to consider: is that search engines are the ones who have access to the dwell time. Having quality content that generates many visits and traffic to our website helps you improve your organic ranking in search engines.

Dwell time is critical for SEO. If you want to know everything about SEO, download our guide.

Why is Dwell Time Significant for SEO?

SEO and dwell time is the time a person spends looking at a web page after clicking on a link on a SERP page but before clicking back on the SERP results.

It is a brief moment when you evaluate the web page you just clicked to visit. Did it instantly give you the answer you wanted or was it an obvious mistake to hit the back button right away? You’ve done it many times, most likely.?

The worth of this metric to a search locomotive should be apparent: the more time you spend consuming the content of a page you clicked to visit, the more likely the page will meet your needs.

When does the Dwell Time Become a Visit?

But let’s be frank not all holidays are created equal. Technically, each click is a visit. Only you will know which version of a metric is most important to your own business, but it’s safe to say that for most companies, a one-second (or less) visit is less than ideal. At the same least, we can safely say that all companies would like people to commit longer to them.

Your analytics set may vary in how they track these examples, but it’s worth looking at your visits sorted by the time a visitor was engaged with you.


The permanence time represents by the time a user stays on a website and includes from the time he enters a page until he leaves the domain. It refer to as dwell time.

The residence time is analyzed with Google Analytics and is highly relevant for SEO positioning. In fact, for many website owners, it is essential to analyze this data because it tells us a lot about the content that a web page offers. That is if it is interesting enough for the user.

In any case, the dwell time does not offer specific answers to the changes that must make. It recommends analyzing other elements such as design, loading time, quality, and quantity of content. The owner of the website must do this. Points.

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