SEO Challenges

SEO challenges in the coming months will involve giving visibility to a corporate website or generating quality content and betting on the use of social networks, responsive pages, descriptive page titles, applications, and local SEO.

In SEO positioning is a strategy that remains more active than ever since it is immersed in constant updates. The Internet is emerging as an increasingly competitive environment, where companies dedicated to this type of action strive to the extreme to offer users what they need when they need it.

What are the Challenges of SEO in 2016?

What are the Challenges of SEO in 2016_

In the current year, 2016, several factors or challenges will affect  SEO positioning. The first of them is still quality content. In this sense, the updating and specialization of the transmitted content will be vital to offer one of the main ones, so it is essential to take care of the content of both the website and the corporate blog.

However, beyond the content, it must be taken into account that an appropriate title with the keywords related to your field of specialization will be essential for the page to be found and obtain a good position in the search results.

Along with local positioning, especially appreciated by  Google in the case of businesses, attention must be paid to adapting the page’s content to mobile devices, whose use is currently increasing.

Local SEO Challenges for Businesses

Local SEO Challenges for Businesses

Without a digital marketing agency, local SEO can be challenging to master. The company employing you will need to have experience with “national” SEO, Google My Business SEO, and understand how Google handles your queries in different markets.

1. Prioritize your Locations

Any good local SEO strategy has to focus its activities on the locations where it will be carried out. For example, many retail companies tend to focus on “national” eCommerce and neglect their specific areas, assigning them the least amount of investment possible.

2. Have a Trusted Source for Local Data

You must have a reliable source of location data to understand the characteristics of the location you have chosen. With location data management companies, this problem can be easily fixed.

3. Optimize Store Locators

Many brands contract their store locators to third-party vendors. In theory, there is nonentity wrong with this, but there are a few ways this can go wrong:

4. Search-only Optimized Store Locators

For SEO, an effective store locator should tie, in a fundamental way, to the department, city, and location that a bot or user can easily click to access each page.

However, many brands create a locator page with a search box on their store locators; and from this, they will be able to find your location. For this reason, make sure that your locator is only optimised for search.

5. Manage and Optimize Google My Business

Google My Business (GMB) shouldn’t be a challenge; however, it must be appropriately managed and optimized for good results. Some challenges and opportunities with GMB are:

6. Beware of Duplicate Listings

It is a fairly common mistake to have duplicate listings on GMB. Despite the impact on your website’s organic positioning, this problem is easy to solve. Check frequently that this error is not present on your website for any of the main keywords you want to rank for.

7. Presence in the Local Search for Markets and Service Areas

Not all local business brands have locations. Many local market brands and businesses in the same service area target local search queries but are not eligible to appear in Google Local Packs.

They don’t have physical locations in their target markets, which means they’re missing out on many clicks and potential revenue.

How to Solve Local SEO Challenges for Businesses?

While there are plenty of challenges to some local SEO tactics that business brands can experience, with these top 5 challenges, you’re sure to be able to achieve good search engine rankings. As with any other marketing channel, remember to be creative, test, measure, and iterate so that you can compete beyond these common Local SEO challenges for businesses.

Translated and adapted from 5 Top Enterprise Local SEO Challenges (& How To Solve Them)

Contact us if you are interested in ranking organically on Google. At Capybara SEO, we can help you with different strategies and tools.

How to Deal with SEO?

How to Deal with SEO?

With tremendous challenges to continue fighting for pole position, I spend 20% of my working day researching and another 20% testing as part of my SEO work.

As long as we don’t have the algorithms that Google uses to deliver results, the only option we have in SEO is to try a million times, pure intuition, some experience and a lot of lateral thinking.


Content creation has always use for web positioning, with excellent results. The issue here is that content must already exist on the Internet for whatever comes to mind. I mean, it’s not blowing and making bottles.

The content has to generate “something”. Being viral, having likes, and receiving links from other sites, people must spend some time on your page, making Google understand that your content is valuable. This is an important and influential factor in the positioning of your website.


When talking about the main challenges of SEO (Search Engine Optimization) for the travel and tourism sector. If you should consider social networks and the positioning of keywords in AdWords. In addition to the topics for articles and essays articles and essays blogs and electronic magazines.

In this order, the keywords are always very general, so it is necessary to search for practical terms for the business and the company. For example, “flights to Bogotá” are more relevant than simply “travelling to Bogotá”, attempting focal actions with more remarkable results.