Content Management Trends – Definition, Projection, Objectives, and More
Content Management Trends Definition
Content Management Trends – Content marketing will play a more significant role in digital marketing in 2021. Over the past year, we have seen how many brands have been forced to change their advertising strategy due to the closure of establishments and the complete stoppage of activity. in some cases. This has led to more investment in the digital universe, with new ways of content reaching consumers and more online sales.
Content Management Trends in 2021
Videos and live content: social networks have greatly improved the metrics of live videos, especially after seeing all the popularity they gained in 2020. They allow brands to be given a more personal touch, offer entertainment content live, interact live with users, etc. This year, we will see the great commitment to live videos on Instagram, Tik Tok, YouTube, or Twitch.
Content with empathy / Storydoing: we see how brands no longer only tell stories to promote themselves but also have the purpose of transforming their advertising into actual stories, with users as protagonists, to reach the emotions of potential consumers. These are messages based on experiences and are much more empathic.
Video training: In recent years, we have seen how video courses have been gaining ground on the Internet, but in 2021 we will see how this trend continues to grow.
Fast content (Tik Tok / Reels): TikTok experienced incredible growth in Spain in 2020. In fact, between January and November 2020, it was the most downloaded app globally. Instagram, for its part, launched Reels, a tool that not only includes the features.
Interactive content: A type of content that has managed to establish itself as one of the most prominent inbound marketing. From interactive videos to questionnaires, white papers, or dynamic ebooks, the possibilities they offer to increase engagement, collect valuable data about the Buyer Persona, attract qualified Leads and optimize the user experience, among other things, are endless.
Shoppable content: It is nothing new, but it is becoming more and more present on the Internet. It is a direct way to buy a product from the content itself. Among the most prominent examples, we find TikTok, where it is already possible to make this type of sale, and Google is already working on the launch of Shoploop. This platform combines videos in the purest TikTok style with eCommerce.
The Projection of Content Management Trends
As if it were a game, content marketing is a strategy in itself since the simple choice of topic, the channel used, the audience it is aimed at, and its ability to attract can become the winning cards in a game that It takes place in an extensive environment, the digital one, with everything that the online medium entails.
But, how do you know if the chosen strategy will achieve the objectives set at first? This question is the philosopher’s stone of any content marketing strategy since this initiative is based on content and its ability to reach the audience that most interests a company for a given product at the right time and in the right place.
Content Management Trends Registers Surprising Figures
Some data confirm the growing importance of the use of content marketing is:
- According to Hubspot, companies that publish blogs have 434% more indexed pages than companies without blogs. This same source says that companies that have a blog generate 126% more reads than those that do not and that 82% of the blogs they publish daily get customers.
- 90% of companies already use content marketing to generate leads (Source: Content Marketing Institute ).
- Regarding the growing trend in the use of the video format. Video traffic accounted for 73% of all Internet traffic in 2016 and is expected to grow to 82% by 2021. Live streaming usage will increase 15-fold by 2021. (Cisco),
- 72% of B2B marketers use video content, and 76% of B2C marketers use video marketing content (Source: Content Marketing Institute),
- 86% of YouTube users watch videos to learn something new, and more than 70% of them do so looking to “solve a problem” related to their daily lives. (Google),
CMT Strategies, learn to use them
We offer you some advice when planning a content marketing strategy as an online marketing agency.
Create quality content adapted to your target audience: Generates information that adds long-term value. Do not focus only on the sale and create added value. Some of the options used so far are posts, images, infographics, webinars, reports, slides, presentations, newsletters, eBooks, apps, videos, or podcasts.
Create a publication schedule: Choosing the moments greatly varies the results. Post regularly and consistently.
Study your target audience and ways to reach them: Carefully select the keywords to use, analyze your leads and make them part of the content you share with them.
Analyze your competition but not do the same: Propose something different that is available in novel supports that stand out for their originality.
Listen to the reactions of your followers and get feedback on the campaigns: Seek to create community with your brand.
If you want to monetize your blog, make sure you publish quality content. Avoid buying traffic and acquiring leads or followers because you can get the opposite effect.
Successful Content Management Trends
We are clear that content is the king of our content marketing strategy, And also. , thanks to it, we must manage to become allies of our clients. Although the message can present in many and numerous formats, it is vital to develop a digital marketing plan, a path with which to achieve a particular goal. Here are some examples related to content marketing. With them, you may have a clearer idea of how to develop your strategy.
Notoriety. A strategy used by unknown or lesser-known brands aims to reach more people.
Help and service. Helpful DIY tips and tricks, cooking recipes, or makeup, And also. An example is that of Ikea and its decoration suggestions on its
Business Process Management of Trends Objectives
The goal of BPM is to help your organization minimize errors, reduce waste, and improve productivity and efficiency. BPM Institute says that BPM should focus on three outcomes:
- The clarity in the strategic direction.
- Alignment of company resources.
- Greater discipline in daily operations.
Content marketing is a digital marketing strategy that focuses on attracting customers organically, And also. It’s through content created in different channels and digital media. Where the target audience is already found.
Content marketing seeks to involve the target audience and achieve growth in the audience network, And also. If allowing leads and customers to obtain thanks to relevant content that generates value. Creating a perception of the brand helps create more business, And also. Its Content marketing is constantly updated, so it is essential to know the main trends to get the most out of them.