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B2B Marketplace Write for Us

B2B Marketplace Write for Us – Global business-to-business (B2B) e-commerce transactions totalled US$12.2 trillion in 2019, according to a report by Statista1. A B2B marketplace is an online stage that takes together B2B buyers and sellers on one website so they can transact. B2B (business to business) refers to business-to-business transactions, so the shopping experience of marketplaces must meet businesses’ sourcing and purchasing needs. One of the most significant prominent trends in B2B e-commerce is the rise of the B2B market.

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The effect of this online marketplace model cannot be underestimated as it redefined the business relationship between B2B buyers and sellers and acts as a network point. As the trend continues to rise, it represents an excellent opportunity for traditional B2B wholesalers and distributors to embrace the online marketplace model to stay ahead of the competition.

What is a B2B Marketplace?

What is a B2B Marketplace_A B2B marketplace is a type of e-commerce platform that brings B2B sellers and buyers together and allows them to do business in one place online. Like their B2C counterpart, companies sell their products (usually in bulk with B2B) and other value-added services. These transactions are processed online by the market operator. Still, in a B2B marketplace, sellers are brands, manufacturers, suppliers, and wholesalers, and customers are different companies.

Dependent on the different natures of B2B selling, a B2B marketplace may also go by other names, including a B2B trading platform, a B2B sourcing or sourcing website, a B2B portal, multiple vendors, a B2B catalogue and directory, etc.

The Buying Process of A B2B Marketplace

  • Recognize their needs and the products needed.
  • You must identify and describe the products you need.
  • Your search for information on reliable products and suppliers.
  • The supplier responds to your request for approval (RFA), an offer of goods.
  • The order is placed, and prices, delivery and quantities are decided.
  • Buyers give feedback to the supplier or seller.

What are the disadvantages of a B2B Marketplace?

Time. While there are significant benefits to joining a B2B marketplace platform, you can benefit from understanding in advance some of the common challenges businesses face when joining an e-commerce platform for the first time. Here are four common obstacles you can expect when you start doing business on a B2B Marketplace platform:

Complicated Setup: When first starting on a B2B platform, it can be challenging to figure out how to find and retain customers. Understanding how to bring customers to market can take a lot of research and detailed work, and getting to the point where orders are consistent and large enough to support your business functions can take some time.

Most B2B e-commerce marketplace solutions are expensive: In most cases, organizations may face a lengthy and costly process to get their first initial leads on the marketplace platform. It means that you may need to consider the high costs of marketing budgets in addition to the cost of network membership.

Highly Competitive: Online B2B marketplaces are competitive environments by their very nature. The competition can be challenging, with thousands of buyers and sellers in one place. Every day, many companies offer solutions similar to yours, so it’s essential to find a way to be unique and stand out to buyers.

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