Digital Influence Definition
Digital influence can create an effect, change opinions and behaviors, and drive measurable results online. Digital influence is essentially a social media phenomenon. The daily Internet user is subjected to a barrage of noise and content. As a result, individual judgment has given way to group judgment, or at least review that is assisted by others online.
What is a Digital Influencer?
First, it is necessary to elucidate the idea of “Influencer.” The English word refers to the person who has the power to influence people; that is, they can provoke a reaction and build opinions. The digital Influencer does all that but on the internet.
So, we can say that the Influencer can help you sell your product or promote your company/service. If the Influencer tells his contacts that he knows and approves of your product, your leads will increase and, consequently, your sales.
Types of Digital Influence
It is essential to reflect on the type of Influencer with whom we are going to work, since depending on what our brand sells, whether products or services, we have to focus on different characteristics such as:
- Fit celebrity
- Journalist and also
- Internal audience
Explains of Digital Influence
Digital influence is the result of three abstract pillars.
Reach: how far the information will travel through the social continuum. The most popular topics will travel the furthest. Think of it as the size of a tsunami wave.
Relevance: Alignment to the interests of the moment. Relevance is situation subtle; what is relevant to someone after taking a vacation differs from what was appropriate before they booked that trip.
Resonance: The ripple effect of information. Determine how long a topic of conversation will remain current or how many people will feel compelled to offer their opinion on the matter.
How to be an Digital Influencer on the Internet? 5 Steps to Building an Audience
There is no formula to becoming an influencer, but what we can teach you are the steps that each of them had to follow to start building an audience on digital channels.
Have a presence in the Social Networks of the Moment
The first thing you should do is identify the best social network according to the content you want to offer to the public. For example, if you are a photographer or plastic artist, the best thing to do is use Instagram or Facebook, where images predominate.
If you are more into news, exciting data, articles, and derivatives, Twitter, Quora, and LinkedIn are appropriate.
Be very Active
Now that you already have a presence, it’s time to interact. To begin with, it is highly recommended to participate in the debates that arise within these platforms, of course, on topics that have to do with your materials.
In turn, dialogue with the audience you are acquiring. Ask questions and surveys, ask for their opinions about your content, and hold contests.
Build Relationships with other Influencers – Digital Influence
In all of them, there is the possibility of sending direct and private messages; take advantage of this!
Introduce yourself, say who you are, what you do, and why you think this person has an interesting profile for your tastes.
How much does a Digital Influencer Earn?
Let’s see, and we know you wanted to get to this part. How much does one of these professionals earn?
There isn’t an official table or an estimated rate to calculate the commissions that influencers have, but there are generic numbers according to the platform they use, which can give you an idea.
Depending on your level of followers on the network, YouTube can pay you from US$0.04 to US$0.15 for each view after exceeding 10,000 views.
So, a person who has between 5 and 7 million subscribers to his channel can receive up to US$ 300 thousand per campaign. An impressive number, right?
Here what counts are the impressions. Where the value for each one increases according to the level of popularity of the Influencer, it is estimated that a person with 100,000 followers on the network can charge between 500 and 800 US$ to promote a product or service.
But personalities from music, fashion, or entertainment can charge up to US$400,000 for a single photo.
According to numbers obtained in a survey carried out by Martech Series, 90% of micro-influencers within Facebook charge less than US$250 for a publication.
On Twitter, 83% rate their sponsored posts at less than $150. And also
Depending on the level of visits a blog has, these influencers earn between US$150 to US$5,000 for a single publication within your website.
Why do you need a Digital Influencer?
Because currently, the easiest way to get feedback from your audience is through the digital environment. Thus, if you have a Digital Influencer in your favour, your results will be better.
The most recurrent thing is that bloggers, YouTubers, and Instagrammers are good Digital Influencers, and their followers can be your future clients. But be careful! Because for the strategy to be successful, it must make sense.
Influencers are people who have certain credibility on a specific topic. Something important is that not only people who are famous worldwide can be considered influencers. Today, people with particular audiences trust your opinion and sometimes decide based on your feedback.
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