Bridging the Gap Between the Real World and the Metaverse

Technology continues to boom in an unprecedented rate, and it currently drives 50% of the global economy. The metaverse is one of the fruits of technological evolution that places real-world locations on a shared, immersive and 3D virtual space. Through novel and innovative ways, users experience life in ways they could not in the physical world.

However, there still lies the challenge of finding the right tools for the people to enjoy the metaverse. Hardware limitations, interoperability, regulation and adoption are necessary fields to address before a full-fledged metaverse is launched in all its potential.

And Transmira Inc., a tech firm that specializes in experiential reality (XR), introduced Omniscape to respond to these concerns. Omniscape is a metaverse platform that allows users to create and experience immersive augmented reality (AR) and virtual reality (VR)—termed by Transmira as XR—content.

The platform leverages a combination of computer vision, tracking and rendering technologies to create a seamless experience that blurs the gap between the real and virtual worlds. With the highly complex technical details surrounding the metaverse, Omniscape also aims to simplify the understanding of this new virtual world that can open new ways for businesses and individuals to earn, communicate, shop and relax.

According to Transmira CEO Robert Rice, the metaverse market is seen to “generate up to $13 trillion in ten years.” This trajectory is due to how the metaverse is designed to be used by a variety of industries like healthcare, entertainment, retail and many more. The metaverse does this by introducing new ways for businesses to interact, immerse and engage with their market.

For instance, the gaming industry can make gamers purchase virtual land, build houses and businesses, and participate in virtual events—all in the comfort of their own homes or wherever they may be. Entertainment companies can also create virtual theme parks, concerts and sporting events in a uniquely interactive way.

In healthcare, companies can train doctors and nurses with virtual simulations for patients to experience different treatments. Retailers can also create an interactive shopping experience, where customers can try clothes on and test drive cars in a virtual space. These are just some examples of use cases of the metaverse. Its potential is literally limitless.

However, given that the metaverse is a fairly new technology, market actors are not yet equipped with the right knowledge and skills to maximize its potential for profit. Transmira aids businesses in navigating the metaverse to take advantage of its opportunities and create new revenue streams of their own.

Since Transmira is designed to assist firms to leverage the metaverse, monetization is one of its central focuses by building on blockchain and using tokens as currency within the virtual world. These two are crucial in monetizing the metaverse as they can be used to create a secure and decentralized platform for transactions for users, advertisers and merchants.

The metaverse is indeed an exciting technology that people are anticipating, but it is still not wise to just dive in and invest in it without the necessary guidance and context on what one is getting into. With the help of Transmira’s Omniscape, businesses can be guided on how to navigate the metaverse in order to properly leverage its features and make the most out of the nascent world.