You’re here because you’re looking for a reliable Instagram agency.

Maybe you’ve come across the name ValueYourNetwork (VYN) and want to know if this influencer marketing agency can actually help you.

The good news is you’ve come to the right place. We’ll look together at what this agency is really worth, how much it costs, who it’s for, and most importantly, who it’s not for. And since influencer marketing isn’t a luxury reserved for big companies, we’ll tailor our advice to the realities of the French, Indian, and US markets.

Key Takeaways

  • ValueYourNetwork is a French agency specializing in micro and nano-influencers.

  • Packages start at €1,500, with commitments lasting 2 to 6 weeks.

  • Ideal for targeting France, less relevant for India and the USA.

  • Estimated average ROI of €3.4 for every €1 invested (fashion/beauty sector).

  • Influencers: read the terms and conditions carefully before committing.

1. What is ValueYourNetwork, the Instagram Agency?

ValueYourNetwork (VYN) is a French influencer marketing agency founded in 2016 by Bertrand Dolbeau. Contrary to what its name suggests, it doesn’t just manage influencers. It connects brands with content creators on Instagram, TikTok, Facebook, X (Twitter), and YouTube.

The agency stands out for two things:

  • A focus on micro and nano-influencers: creators with smaller but often more engaged communities.

  • A “360°” approach: from strategy definition to reporting, including content creation.

It highlights collaborations with major brands like Orange, Renault, Kérastase, Petit Bateau, and Made.com.

However, a crucial point: VYN is first and foremost a French agency. Its creator base is predominantly French-speaking. If you’re targeting audiences in India or the United States, we’ll recommend more suitable alternatives.

2. For Brands: Detailed Analysis of Services and Prices

2.1. How does VYN build an Instagram campaign?

The process is broken down into 4 main stages:

  1. Audit & Strategy: The agency analyzes your brand, your goals (awareness, traffic, conversions), and your target audience.

  2. Influencer Sourcing: From its database of 20,000 creators, it selects the most relevant profiles.

  3. Activation & Creation: The team manages creative briefs, contract negotiations, and content publication.

  4. Reporting: A dashboard allows you to track performance (reach, engagement, clicks).

Strengths based on feedback: The quality of sourcing and the human support are often praised.

Common weaknesses: Reporting can take between 7 and 10 days after the campaign ends, and there isn’t yet a team dedicated exclusively to TikTok.

2.2. Packages and Prices 2025-2026

Here are the standard packages offered for Instagram:

Package Influencers (followers) Content Duration Price (excl. VAT)
Starter 3 micro (<50k) 3 stories 2 weeks €1,500
Growth 6 mid (50k – 150k) 6 stories + 3 posts 4 weeks €3,900
Impact 10 mid / macro 10 Reels + pro shooting 6 weeks €5,000
Performance CPA Unlimited Affiliation + retargeting Continuous €10,000 + 10% CPA

Sources: 2025 industry reports

Who is this for? SMEs with a marketing budget of at least €1,500 per campaign.

Who should avoid it? If your budget is less than €1,500 or if you are targeting a non-French speaking audience.

2.3. Alternatives to ValueYourNetwork for India and the USA

VYN is strong in France, but for India and the USA, other players are more relevant:

Country / Need Recommended Alternatives Why?
India Kolsquare, Plixxo, OPA Larger base of Indian creators, local features.
USA AspireIQ, Grin, Upfluence Better knowledge of the US market, native integrations.
Small budget (<€1,000) Influence4You, self-service platforms Direct access to profiles, more flexible pricing.

3. For Content Creators: Can You Make Money with VYN?

ValueYourNetwork presents itself not only as an agency for brands but also as a monetization platform for creators.

3.1. How does it work for an influencer?

  1. You create a profile on their platform.

  2. You receive campaign briefs matching your niche (fashion, beauty, tech, etc.).

  3. You negotiate compensation (fixed fee or gifted product).

  4. You publish the content and get paid.

3.2. What do influencers think? (Verified Reviews)

Feedback is mixed. On Trustpilot, VYN scores around 4/5, but some negative reviews deserve attention.

Positive points:

  • Very good responsiveness from the teams.

  • Clear briefs and well-organized process.

Negative points (reported by some):

  • Technical difficulties (connection links not working).

  • Lack of transparency regarding some unpaid collaborations (gifting).

  • Some creators complain of receiving very few proposals, despite having good engagement.

Our advice: Read the terms and conditions carefully before committing. Prioritize clearly identified “paid” collaborations.

4. ROI and Performance: What Do the Numbers Say?

Return on investment is every brand’s obsession. Here’s what recent studies show for influencer marketing.

4.1. Average ROI of Influencer Marketing

  • On average, influencer marketing generates €5.20 to €5.78 for every €1 invested.

  • The most successful campaigns can achieve an ROI of €18 for €1 invested.

4.2. ValueYourNetwork Case Studies

VYN shares its own case studies. Here are two examples:

  • Sarenza (fashion, France): 10 female influencers (70,000 – 120,000 followers) → 4.2 million impressions, CPA of €4.8.

  • LovePixels (mobile gaming): 6 Twitch streamers + 4 TikTok creators → engagement rate of 1.1%, negative ROI. The campaign had to be readjusted.

The average ROI in VYN’s fashion/beauty vertical is estimated at €3.4 generated for every €1 invested (internal source 2024).

4.3. ROI by Influencer Type

Type Followers Avg. Engagement Potential ROI
Nano 1,000 – 10,000 1.78% Very high for niche targets
Micro 10,000 – 50,000 0.54% High, good profitability
Macro 100,000 – 1M ~0.4% Medium, wide reach but high cost
Mega > 1M 0.33% Lower, more for awareness

Sources: HypeAuditor 2026

5. Decision-Makers: Should You Choose ValueYourNetwork or a Competitor?

To help you decide, here are three concrete scenarios.

For Brands in France

 ValueYourNetwork is a good choice if:

  • You are targeting a French audience.

  • Your budget starts at €1,500.

  • You are looking for quality human support on Instagram.

 ValueYourNetwork is not suitable if:

  • Your budget is less than €1,500.

  • You are targeting India, the USA, or a non-French speaking audience.

  • You need very fast results (reporting is slow).

For Brands in India

The Indian influencer market is worth ₹3,000-3,500 crore in 2025 and is expected to reach ₹4,500-5,000 crore by 2027. Instagram is the leading platform with 3.3 to 3.7 million active creators.

Our recommendation: Prioritize local alternatives that know the landscape of Indian creators better. ValueYourNetwork is a French agency first and foremost.

For Brands in the USA

The US market exceeded $10 billion in spending in 2025. 86% of US marketers plan to work with influencers.

Here too, it’s better to turn to local players. ValueYourNetwork has very little visibility in this market.

For Influencers

 VYN is interesting if:

  • You are based in France.

  • You have a well-defined niche (fashion, beauty, gaming).

  • You are looking to diversify your income sources.

 VYN can be disappointing if:

  • You expect numerous and immediate collaborations.

  • You don’t want unpaid (gifting) collaborations.

6. Frequently Asked Questions (FAQ)

Is ValueYourNetwork a scam?
No, ValueYourNetwork is not a scam. It is a legitimate and registered agency. Reviews are mixed: some influencers complain about a lack of transparency, while others are very satisfied.

How much does an Instagram campaign with ValueYourNetwork cost?
Packages start at €1,500 (excl. VAT) for a simple campaign with 3 micro-influencers. Budgets can go up to €10,000 or more for complex campaigns.

Can I make money with ValueYourNetwork as an influencer?
Yes, but don’t expect huge earnings in the first month. Some influencers regret the lack of opportunities, while others are very happy with the support.

What are the best alternatives to ValueYourNetwork for India and the USA?

  • India: Kolsquare, Plixxo, OPA, Sheroes.

  • USA: AspireIQ, Grin, Upfluence, CreatorIQ.

  • Small budgets: Influence4You, self-service platforms.

Conclusion

ValueYourNetwork is a serious Instagram agency, but it has its strengths and weaknesses. It excels in France, with real expertise in micro and nano-influencers. Its packages starting at €1,500 place it in a “premium” range, justified by human support.

However, it is not suitable for the Indian or American markets, nor for very tight budgets.

So, what’s the best decision for you?

  • If you are a brand in France with a budget > €1,500, ValueYourNetwork is a very solid option.

  • If you are targeting India or the USA, turn to local alternatives.

  • If you are an influencer, give it a try… but read the fine print carefully.